More Than A Volunteer

High Point Regional wanted to recognize the incredible work their volunteers contribute to the organization while also recruiting new volunteers. More Than A Volunteer was the solution - it recognized the value volunteers provided patients while also motivating would-be volunteers to learn more about the program. Volunteers were photographed and given the chance to tell their stories; the images and stories were then used as a direct mail campaign designed to drive recipients to the More Than A Volunteer website. Site visitors could read volunteer stories, learn more about life as a volunteer, and register for upcoming information sessions.